Give your App some love

Love your App, Highlight your App!
GrowItApp is an innovative service created to cure the most serious complaint Apps suffer from today: DESERTION.

GrowItApp is a team of experts dedicated to finding the best marketing and technology solutions for APP PROMOTION, USER ENGAGEMENT, APP STORE OPTIMIZATION (ASO) and all that serves to ANALYSE and INCREASE THE ROI of your mobile Apps.

GrowItApp comes to you from the solid bases and expertise of a group of people who were there when mobile was born.

WHO DO WE TALK TO?

  • Companies that want to IMPROVE their Apps’ ROI
  • Companies looking to define their MOBILE STRATEGY
  • COMMUNICATIONS AGENCIES
  • APP and mobile web DEVELOPERS
  • STARTUPS

App Store Optimization
(ASO)

App Promotion

App User Engagement

App Analytics

Mobile (r)Evolution

ASO – App Store Optimization

A GREAT PRODUCT THAT CAN’T BE FOUND IS LIKE A CATHEDRAL IN THE DESERT.
infografica-aso
This is why web designers and managers invest a great deal in search engine optimisation (SEO). For MOBILE APPS it’s possible to work in a similar way to climb the rankings of APP STORES.

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A good approach to APP STORE OPTIMISATIONASO
can lead to doubling or trebling downloads.
(source: VB Insight, Nov ‘15)
WE TAKE CARE OF EVERYTHING!

  • Competitor MONITORING AND ANALYSIS
  • Managing PUBLICATION in the store
  • Managing COPY AND GRAPHICS
  • Optimising COPY AND KEYWORDS FOR THE STORE’S SEARCH ENGINES
  • Managing REVIEWS
  • RANKING ANALYSIS
  • Counsel on which IN-APP OPTIMISATIONS can benefit the ASO
  • Monthly and/or weekly REPORTS on positioning and actual downloads
CALL US NOW

App promotion

EVERY DAY, THOUSANDS OF NEW APPS ARE MADE AVAILABLE IN STORES, SOME ARE BRILLIANT. AND YET…

(source: Sensor Tower, May ‘16)

To reach your target and stand out it’s no longer enough “to have a good app”, you need to promote it, either with organic systems (GROWTH HACKING strategies) or paying a fee (APP ADVERTISING). Competition is fierce (how many mobile applications do you know?), and the skills are very specialised (how many app marketers do you know?).

LEAVE IT TO US!

  • ORGANIC GROWTH strategies through UX/UI REDESIGN
  • PARTNERSHIPS and agreements for promotion through OWNED MEDIA and INFLUENCERS
  • ADVERTISING CAMPAINGS designed to promote downloads from Facebook, Google, Instagram, Google Play, YouTube, Twitter and mobile banner circuits.
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App User Engagement

And make no mistake, this is also true of “cool” apps!

To get into usage habit is incredibly difficult. Think about how many APPLICATIONS YOU HABITUALLY USE yourself, compared with the ones you tried in the last year.

That’s why there is APP ENGAGEMENT: to trace, with skills and expertise bridging TECHNOLOGY, COMMUNICATIONS AND PSYCHOLOGY, the methods and paths that will allow your users to become truly “active users”.

LEAVE IT TO US!

  • Definition of MEASUREMENT METRICS – KPI (ARPU, LTV, …) as a function of the App’s goals
  • Creation of ENGAGEMENT MODELS (loyalty programs, gamification, ..) and GROWTH HACKING tips to increase usage
  • BENCHMARKING and evaluation of app engagement tools
  • Technical LITERATURE writing
  • Integration of TOOLS AND SDK in the code
  • COUNSEL AND TRAINING to get the best out of the usage increase tools
CALL US NOW

App Analytics


grafico-analytics

An App can be a powerful driver of your BUSINESS.

But you need to have CLEAR and MEASURABLE GOALS. Making sure users download the App is necessary. Making sure they use it is key. But both are the means, not the end.

What are the true KPIs of your business? How can they be MEASURED WITHIN THE APP? Can we know the ROI for each user?

WE CAN TELL YOU!

  • COUNSEL on IN APP KPI definition
  • BENCHMARKING and setup of a MOBILE ANALYTICS platform
  • Monthly and/or weekly REPORS
  • SUPPORT AND TRAINING in the interpretation of data
CALL US NOW

Mobile (r)Evolution

Apps are a key part of the mobile ecosystem.
But they are, and will be more and more just the tip of the iceberg of a digital world which is becoming less desktop-based by the day, with every day’s pace set by mobile digital micro-moments.

That’s why we believe MOBILE is also about supporting you!

  • Re-designing interfaces and experiences (UI/UX DESIGN)
  • Making products and services wearable (WEARABLE APPROACH)
  • Creating autonomous customer support chat systems (BOTs)
  • Conceiving scenarios in which objects exchange information (INTERNET OF THINGS)
  • Designing self-improving and learning algorithms (MACHINE LEARNING)
  • Experimenting immersive environments that radically modify user experience (AUGMENTED & MIXED REALITY)
  • Telling people and organisations about a changing world (TRAINING AND EDUCATION)
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About us

We help you get the best out of your Apps

GrowItApp draws on the experience of people who were there when mobile was born.

From diffusion strategy to positioning improvement in App stores; from the singling our of the best analytic tools to the analysis of collected metrics; from managing reviews to re-designing user experiences.
We can take care of everything thanks to effective, innovative and competitive packages.

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