To reach your target and stand out it’s no longer enough “to have a good app”, you need to promote it, either with organic systems (GROWTH HACKING strategies) or paying a fee (APP ADVERTISING). Competition is fierce (how many mobile applications do you know?), and the skills are very specialised (how many app marketers do you know?).
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ORGANIC GROWTH strategies through UX/UI REDESIGN
PARTNERSHIPS and agreements for promotion through OWNED MEDIA and INFLUENCERS
ADVERTISING CAMPAINGS designed to promote downloads from Facebook, Google, Instagram, Google Play, YouTube, Twitter and mobile banner circuits.
And make no mistake, this is also true of “cool” apps!
To get into usage habit is incredibly difficult. Think about how many APPLICATIONS YOU HABITUALLY USE yourself, compared with the ones you tried in the last year.
That’s why there is APP ENGAGEMENT: to trace, with skills and expertise bridging TECHNOLOGY, COMMUNICATIONS AND PSYCHOLOGY, the methods and paths that will allow your users to become truly “active users”.
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Definition of MEASUREMENT METRICS – KPI (ARPU, LTV, …) as a function of the App’s goals
Creation of ENGAGEMENT MODELS (loyalty programs, gamification, ..) and GROWTH HACKING tips to increase usage
BENCHMARKING and evaluation of app engagement tools
Technical LITERATURE writing
Integration of TOOLS AND SDK in the code
COUNSEL AND TRAINING to get the best out of the usage increase tools
Apps are a key part of the mobile ecosystem.
But they are, and will be more and more just the tip of the iceberg of a digital world which is becoming less desktop-based by the day, with every day’s pace set by mobile digital micro-moments.
That’s why we believe MOBILE is also about supporting you!
Re-designing interfaces and experiences (UI/UX DESIGN)
Making products and services wearable (WEARABLE APPROACH)
Creating autonomous customer support chat systems (BOTs)
Conceiving scenarios in which objects exchange information (INTERNET OF THINGS)
Designing self-improving and learning algorithms (MACHINE LEARNING)
Experimenting immersive environments that radically modify user experience (AUGMENTED & MIXED REALITY)
Telling people and organisations about a changing world (TRAINING AND EDUCATION)
GrowItApp draws on the experience of people who were there when mobile was born.
From diffusion strategy to positioning improvement in App stores; from the singling our of the best analytic tools to the analysis of collected metrics; from managing reviews to re-designing user experiences.
We can take care of everything thanks to effective, innovative and competitive packages.
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